Sticking Points.  What’s keeping you from achieving the growth, business success and prosperity you deserve? 

Do you ever wonder why some businesses seem to succeed with almost no effort, while others seem to require Herculean efforts and constant attention?

I know I do!

A few years ago, I began sharing what I did to grow 5 successful businesses with a select group of people in my high end training and mentoring programs. I use the exact same principles as I teach in the program, to run consulting projects with a few select clients each year.

Some of the results have been astounding - everything from making an extra $14,000 from a single idea in my newsletter to growing a business from $2,000,000 per year in sales to more than $6,000,000 in just under 2 years. 

The ability for some business owners to create MASSIVE and FAST business growth not only made me very proud, but also very curious.

• Was there something specific causing this level of success?
• What sort of things get in the way of success?
• Why are some very ordinary people successful with seemingly simple business ideas?
• Why are some brilliant people with great business ideas unable to achieve their goals?
• What are the things that slow people down and sap their profits and cash flow?

In looking at these successes and failures, I’ve found there are several “Sticking Points” which trip up smart business owners and undermine their success.

What I now see, is that to grow a successful business, requires you to understand what these sticking points are and to put plans in place to overcome them.

The good news is that these sticking points are relatively few and most are relatively easy to deal with. A few require some diligence and focussed work, most require a bit of thinking and some change in behaviour.

On May 5th I am running a public seminar called:
“Sticking Points.  What’s Keeping You from Achieving the Profits and Business Success you Deserve?”

Register right away to attend this seminar and I’ll underwrite your attendance, so you can attend for free. register now.

Certainly, building trusting relationships with clients makes it easier for them to buy from you. There is however, a more significant outcome of maintaining trusting relationships. As the trust continues to build, your clients will begin to see you as a trusted advisor. In fact, your goal is to ultimately become the most trusted advisor.

You will be their ‘go-to’ person whenever they think you can help them. Obviously, this continues to make it easy for your clients to do business with you, facilitating more frequent purchases and referrals. And as an added bonus, you might also benefit from referral fees earned by connecting your clients with strategic alliance partners.

Traditionally professionals like lawyers, accountants and financial advisors have willingly assumed the role of most trusted advisor. In this role, they lead, advise and serve their clients. They guide and advise clients on the best way to achieve their goals.

The concept of most trusted advisor is equally applicable to marketing.

With Strategic Nurturing, we discuss strategic nurturing as a technique to develop and enhance relationships. By strategically nurturing prospects, new customers and ongoing clients, you are in effect serving as their most trusted advisor. Obviously, if your clients are under your care and guidance, you have responsibility to look after them. In selflessly caring for your clients, you protect them from making costly mistakes and advise and support them in the pursuit of their goals.

Your back-end sales program, is an ideal opportunity to act as your clients’ most trusted advisor. It is your knowledge of your products and services that allows you to deliver value on your customers’ first purchases. This knowledge combined with your understanding of what satisfies clients enables you as most trusted advisor to anticipate their needs and offer solutions on a timely basis. In effect, your back-end program is your inventory of solutions to clients’ unmet needs that are related to their most recent purchases. And as most trusted advisor, you know what solutions are appropriate for individual clients as well as how and when to promote these solutions.

If done from the perspective of the most trusted advisor, where your sole purpose is to give clients exactly what they need (but no more or less) to succeed. It is not about pushing unwanted or unnecessary services on unsuspecting clients. It’s about finding ways to improve your client’s business or personal condition.

If you dig down into almost any business growth problem, you nearly always find something relating to a lack of new customers or insufficient sales at the root!

Sometimes you are not doing enough marketing, sometimes your marketing isn’t working the way you would like; maybe the people you reach just don’t seem interested and sometimes you just don’t know how to reach the people you need to reach.

To read more and to register for this event