Sticking Points.  What’s keeping you from achieving the growth, business success and prosperity you deserve? 

Do you ever wonder why some businesses seem to succeed with almost no effort, while others seem to require Herculean efforts and constant attention?

I know I do!

A few years ago, I began sharing what I did to grow 5 successful businesses with a select group of people in my high end training and mentoring programs. I use the exact same principles as I teach in the program, to run consulting projects with a few select clients each year.

Some of the results have been astounding - everything from making an extra $14,000 from a single idea in my newsletter to growing a business from $2,000,000 per year in sales to more than $6,000,000 in just under 2 years. 

The ability for some business owners to create MASSIVE and FAST business growth not only made me very proud, but also very curious.

• Was there something specific causing this level of success?
• What sort of things get in the way of success?
• Why are some very ordinary people successful with seemingly simple business ideas?
• Why are some brilliant people with great business ideas unable to achieve their goals?
• What are the things that slow people down and sap their profits and cash flow?

In looking at these successes and failures, I’ve found there are several “Sticking Points” which trip up smart business owners and undermine their success.

What I now see, is that to grow a successful business, requires you to understand what these sticking points are and to put plans in place to overcome them.

The good news is that these sticking points are relatively few and most are relatively easy to deal with. A few require some diligence and focussed work, most require a bit of thinking and some change in behaviour.

On May 5th I am running a public seminar called:
“Sticking Points.  What’s Keeping You from Achieving the Profits and Business Success you Deserve?”

Register right away to attend this seminar and I’ll underwrite your attendance, so you can attend for free. register now.

2. Generate New Revenues(Helping clients purchase more and different products than they normally do and/or helping clients pay more for their purchases.)Persuading customers to buy more from you each time they purchase is a very common strategy and usually requires only very simple tactics.
How often do we go into the local fast food outlet to get asked: “Would you like fries with that?” or “Can we super-size your order?” If you’ve encountered this, you have just experienced being up-sold.
Another common tactic occurs when you buy common items such as a TV or a refrigerator. The sales person offers some complementary service or offering, such as an extended warranty.
For most businesses finding complementary offerings is not difficult. Ask your customers or your sales people what else your customers are buying from someone else that would be complementary to your products or services.
Once you have found them, you can either form an alliance to do co-marketing to your customers or you can buy the products and services for resale. The bottom line is you don’t have to build the delivery capability in house. You can leverage other people’s investments to bring these offerings to your customers.
Another tactic is to offer larger pack sizes.  People like bargains and often the larger pack looks more economical. Costco and Price Club have built their whole business on this strategy.

ersuading customers to buy more from you each time they purchase is a very common strategy and usually requires only very simple tactics.How often do we go into the local fast food outlet to get asked: “Would you like fries with that?” or “Can we super-size your order?” If you’ve encountered this, you have just experienced being up-sold.Another common tactic occurs when you buy common items such as a TV or a refrigerator. The sales person offers some complementary service or offering, such as an extended warranty.For most businesses finding complementary offerings is not difficult. Ask your customers or your sales people what else your customers are buying from someone else that would be complementary to your products or services.Once you have found them, you can either form an alliance to do co-marketing to your customers or you can buy the products and services for resale. The bottom line is you don’t have to build the delivery capability in house. You can leverage other people’s investments to bring these offerings to your customers.Another tactic is to offer larger pack sizes.  People like bargains and often the larger pack looks more economical. Costco and Price Club have built their whole business on this strategy.Another option is bundling. One sales training company nearly doubled its sales in only eight months through bundling.The company originally sold a collection of four different training kits which were sold at various stages of the sales person’s life. This required a new sell almost every time these kits were needed.The company repackaged its offerings as a manager’s kit and a sales person’s kit. Each kit included all the relevant material to take a sales person through the development program.This bundling increased the value of each sale considerably.The customer got increased value. The company benefited not only from the increased revenue, but also a reduction in the time consumed by its employees in reselling at each stage of the sales person’s development.
Although most of these examples relate to personal selling, they can very easily be modified to achieve the same effect in the direct response medium. One of my beliefs is that direct response is nothing more than salesmanship in a different medium. You first have to be able to sell before you can be truly effective at developing direct response.