http://blog.streetsmartmarketer.com Bringing you Marketing Tips and Advice from Michael Hepworth - The StreetSmart Marketer. Fri, 04 Jul 2008 14:39:25 +0000 http://backend.userland.com/rss092 en "I have found no greater satisfaction than achieving success through honest dealing and strict adherence to the view that, for you to gain, those you deal with should gain as well." - Alan Greenspan, Former Chairman of the U.S. Federal Reserve -  I was negotiating with a roofer last week to have ... http://blog.streetsmartmarketer.com/uncategorized/set-client-expectations-to-make-the-sales-process-easier/42/ In my last newsletter, where I discussed the benefits of outsourcing tasks I received a lot of requests from people wanting to know about web sites where they could find suitable people to outsource to. I discussed the benefits of outsourcing tasks you are not particularly good at or that ... http://blog.streetsmartmarketer.com/uncategorized/a-few-of-my-favourite-outsourcing-sites/41/ "To be nobody but yourself in a world, which is doing its best night and day to make you like everybody else, means to fight the hardest battle any human being can fight and never stop fighting." -- E.E. Cummings, American poet “Why Even The Smallest Business Can’t Avoid Outsourcing.” So your business ... http://blog.streetsmartmarketer.com/uncategorized/40/40/ Sticking Points.  What's keeping you from achieving the growth, business success and prosperity you deserve?  Do you ever wonder why some businesses seem to succeed with almost no effort, while others seem to require Herculean efforts and constant attention? I know I do! A few years ago, I began sharing what I did ... http://blog.streetsmartmarketer.com/uncategorized/free-toronto-seminar-may-5th/39/ "Comfort, that stealthy thing that enters the house a guest, and then becomes a host, then a master. And then it becomes a tamer, and with a hook and whip it makes puppets of your larger desires." Kahlil Gibran, Poet, Visual Artist  In a teleseminar last week, Robin Elliott the joint ... http://blog.streetsmartmarketer.com/uncategorized/knowing-means-doing/38/ "This is the beginning of a new day. You have been given this day to use as you will. You can waste it or use it for good. What you do today is important because you are exchanging a day of your life for it. When tomorrow comes, this day ... http://blog.streetsmartmarketer.com/uncategorized/where-should-you-be-focusing-your-attention-as-a-business-owner/37/ I got this short and to the point e-mail this morning. It came from a recent subscriber to my newsletter http://www.streetsmartmarketer.com/.  I don't know what this person sells, but I believe it's a more interesting question to address at a general level than at a specific level. Here's how I responded. If you want to ... http://blog.streetsmartmarketer.com/on-line-marketing/question-what-three-steps-can-i-take-immediately-to-make-money-in-my-on-line-business-in-less-than-a-month/35/ Creative business builders are always looking for better ways to serve customers. They know if they don’t constantly improve, they’ll be overtaken by swifter competitors They continually ask themselves the following questions: 1. "What do potential customers need now? What’s not working for them? What worries them about current solutions? What would ... http://blog.streetsmartmarketer.com/new-clients-and-customers/better-questions-to-better-serve-customers/34/ Every market has a smaller number of ideal buyers as opposed to all buyers. Ideal buyers are: easier to sell, easier to serve, more profitable, generate more referrals,   likely to become the best clients. Focusing on the relative few prospects who will probably be high revenue generators allows you to concentrate your resources on this critical ... http://blog.streetsmartmarketer.com/new-clients-and-customers/target-ideal-buyers-to-get-more-customers/30/ Successful businesses rely on recommendations by their existing contacts, customers and clients for future business. However, most entrepreneurs don’t know how or when to ask, or what to say. Asking for referrals is an ongoing process, an essential element of what you do to grow your business. As such it should ... http://blog.streetsmartmarketer.com/new-clients-and-customers/referral-systems/31/